Facebook Grabs Music Rights From Thailand’s Major Labels

Published on 15th March 2019 by Stickboy BKK

Facebook Grabs Music Rights

Facebook has inked licensing agreements with music labels GMM Grammy and RS, making Thailand the 40th country to join the social network’s growing music catalogue.

Acquisitions of Thai and Indian music licenses was announced Wednesday. The music can now be embedded in profiles by both Thai users and music lovers around the world.

Facebook has formed partnerships with leading rightsholders in 40 countries, covering use in videos messages, stories, Lip Sync Live and other content on Facebook, Instagram and Oculus VR.

But a key reason for Facebook grabbing up music rights is to battle its hottest new competition: TikTok. The Zuckerberg Zombies are readying a TikTok competitor with a “massive” library of licensed music, the company said.

Anjali Southward, Facebook’s director international music publishing, told Billboard magazine that Thailand’s cultural relationship with music was an important consideration in getting the deals done.

In Thailand, “we see … such strong user growth and we know that it’s a vibrant music market, so we want those users to be able to feel like they have access to the music that matters to them in their communities,” he said.

Users now have the ability to tap through songs added to profiles to stream them in their entirety on Spotify, with other services to follow.

“Our goal is to bring music into all the ways that people connect and share where they already are on our products today,” said Tamara Hrivnak, Facebook’s head of music business development and partnerships. “So, different from being a standalone music destination, we are striving to bring music into the natural points where people connect and share across our family of apps.”

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