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PSA For Bangkok Marketers – Facebook Is Dying A Fast Death

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For so many Bangkok business owners Facebook is their one and only marketing tool and the vast majority just can’t see past it. Post a promo or event, share it in a dozen groups and job done.

If you are paying to boost posts and running ads then carry on as Facebook are more than happy to take your money in return for eyeballs. For those who don’t pull out their credit cards then it is time for a rethink because Facebook is dying a fast death.

Facebook Is Dying A Fast Death

Facebook have always messed around with who see’s what. An update to a business page is shown to a small fraction of followers and depending on how they interact with it determines how many more page followers will be shown the update in their news feeds.

In the past month posts are being suppressed at a far higher rate than ever before with algorithm changes coming thick and fast with some updates killing the reach of a page for reasons unknown.

The person posting is now also factored in to who see’s what. Yes, you read that correctly, page admins and editors now make a difference to how many initial views a post will receive. If you notice a post getting very little reach then redo it from a different admin and the difference could be massive.

For months I’ve been talking about issues the Stickboy page has been facing but in the wake of the data leak story even more changes have taken place and I know of more than two dozen pages with multiple admins being hammered.

Even a simple food photo can be deemed unsuitable and is killed. Posts get automatically deleted, shares to groups marked as spam and several people I know have even been sent to Facebook jail for 3 days for simply sharing their post to a group or another page they run.

Due to every man, woman and dog in Thailand never having their noses out their phones business owners are being fooled by the belief Facebook is the be all and end all.

For me that is foolish thinking and it is time for businesses to broaden their horizons so far as marketing goes.

The days of taking 60 seconds to do a daily update for thousands to see are coming to an end unless you do some research, study stats, and keep abreast of the changes Mr Z is making. If not, then your updates are heading for a big black hole in cyber space.

Do I have a solution?

No, and it’s not for the lack of experimenting. Just when you think you’ve figured out an issue and come up with a workaround another tweak or anomaly pops up leaving you back at square one.

It is possible to still hit the sweet spot as you’ll see in the screenshot below but this was out the blue and most definitely not the norm these days.

fb stats

Fortunately, I’m not experiencing any drop in visitors to the website as my traffic sources are very diverse and I never depend on any one source.

I also post to Twitter, a much overlooked and simple to use medium that most businesses ignore despite it’s popularity among both expats and Thais who prefer it to FB. If takes seconds to copy and paste a Facebook update into Twitter manually, so why not use it?

I don’t use Instagram or Pinterest as their user base isn’t my target audience and social media is an addition to the website, not my main focus,

Having all your eggs in Facebook’s basket leaves you in a risky position with zero control and if they make a change then you could be left with nothing.

Something many will come to realise when it’s too late.

Stickboy aka Sticky Boy aka Mike McKay aka Mike McKwai, Wild Mike, Magic Mike, Mr Mike, and a fair few more best forgotten, is a party animal with hollow legs who loves music, current affairs, beer, food, causing trouble on Twitter, and making the most of life without worrying too much about what people think or say about his antics. You can send him stuff here - stickboybkk@gmail.com

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Opinion

The Countdown Is On And Time Is Running Out Fast For Some

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The Countdown Is On And Time Is Running Out Fast For Some

The visa amnesty in Thailand ends this weekend and the clock is ticking for tens of thousands who still don’t know what to do, can’t get an extension, can’t leave and return to activate another 90 days on their multiple entry visas and of course, those that claim they are “stuck” here when in fact they just don’t want to return home.

Those claiming they are stuck deserve no sympathy. Nobody is “stuck” anywhere.

Six months have past and many have enjoyed an extra half year in Thailand without worrying about their visa situation. I’ve read hundreds of stories over the past few months from people with far fetched tales that have more holes in them than an 18-hole golf course.

The bottom line is some people love it here and don’t want to leave but they can’t get a visa as they don’t have a job, don’t have a wife or mostly, don’t have the cash to support a visa application that requires money in the bank.

Agents having made a mint charging in the region of 55-70,000 baht for Volunteer visas. Others are cooking the (bank) books for those seeking a retirement visa and coining it in charging inflated fees knowing people are desperate to stay.

On the other hand, many who were here legally before the COVID carry on kicked in are in a difficult position.

Married men and woman who have a Non-O multiple entry visa spring to mind.

Those using this method of living in Thailand long term arrive with a shiny new visa sticker in their passport and get a 90-day stamp upon arrival at the airport.

Just before the 90 days is up they have 2 choices:

– do a border hop and get another 90 days when they come back into the country
– go to immigration and get a 60-day extension for 1900 baht.

With the country closed to international travellers, those border hops just aren’t possible and some have found during the past six months their visas have expired leaving them unable to pop over to Savannakhet where they could apply for a new one.

Those still with time left on their visa are now in a jam too as they can’t exit and re-enter.

For reasons unknown, the government nor immigration have addressed or come up with a solution for those in this situation.

So come Saturday 26 September, they are left with no choice but to either leave or stay and face prosecution and blacklisting from Thailand if they are caught.

Some have been given an extra 60 days for visiting family that sees them through until late November, but what then if the borders are still shut?

And that’s me just talking about people living here on a multiple entry marriage visas.

There are thousands of other stories and situations that will see people forced to leave or ignore the warnings of being fined and blacklisted who choose to remain and take their chances until borders reopen allowing them to do what is needed to live here legally.

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Opinion

Fantasy Footbun

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Fantasy Footbun

With the 2020 / 2021 football season about to start, it is time to test your footy knowledge and compete against the best of the best of Thailand Twitter’s Wannabe Football Managers.

With the first Gameweek closing on 12th September at 5pm (Thai time) there’s still some time to turn off Pornhub, clean yourself up and sign up for the league. And for god’s sake put some clothes on. (League code: q93lfx).

Let us kick things off with a look at the (currently) 23 teams competing in the Thai Twitter League.

We have two accounts new to Fantasy Premier League, Johan B’s ‘Digiman’ and Anthony M’s ‘Siam Swoon’. Time will tell if they pick up the rules quick enough to enjoy the game and do not lose interest by Christmas and languish at the bottom with a team full of injuries and nobodies.

At the other end of the table, the three teams with the highest score in the 2019-2020 season were:

1. 2313 : Cain in the Kok – Paul C

2. 2283 : Lockdown City – Alec P

3. 2281 : One Man Clapping – Nick W

Three managers looking to improve on last year’s total are Expat Asia’s ‘Sukhumvit FC’, Tim P’s ‘Maximum20characters’ and Johan J’s ‘FarangPilot FC’ that finished with 1729, 1920 and 1913 points respectively.

There is still time to join! Log in via the Premier League app or on the website fantasy.premierleague.com and use this code to sign up for the Thailand Twitter League. League code: q93lfx

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Opinion

Tales From The Front: Sunday Dinner On A Saturday Night

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Stickboy, Fatface, and The Keeper are sat in a British pub on lower Sukhumvit on a Saturday night…

A gathering of the clan earlier in the evening for some birthday beers meant Stickboy’s belly needed filling before meeting back up with everyone who had gone in different directions ahead of the cake cutting ceremony at Lighthouse sometime around 10pm.

Somchai The Dog had popped in for a couple of shandies but was looking like a burst couch and was having none of it ordering takeout before disappearing into the dark Bang Na bound on the BTS.

The other half of the Dangerous Duo, Digiman, wasn’t ready for home just yet but had no interest in food.

The Keeper orders quesadillas while smooth-talking his missus, girlfriend or gik – maybe all three – and wasn’t paying attention to much as Fatface orders Chips & Curry sauce for Stickboy.

sunday roast on a saturday night

The food arrives, everyone digs in, more beer is ordered to wash down the grub as all four eat what’s sat on the table.

The Keeper is still on the phone like an old sweetie wife and starts making space on the table with his free hand when a waitress arrives over his shoulder with another plate of food.

He clears a space in front of Fatface and Stickboy who look at each other thinking that’s an odd place to put a roast dinner they both think The Keeper has ordered for himself.

He ends his call and tucks into the roast pork telling everyone to help themselves which they do.

Chips are in the gravy, potatoes are in the curry sauce and the plate is emptying at a fair pace as four mouths feast on the Sunday dinner.

More than halfway through the food a member of the service staff appears and starts talking to The Keeper with Fatface joining in.

Something is amiss.

“Hey Stickboy, did you order the pork roast?”, enquires The Keeper.

“No mate, I thought you did.”

In his best Shaggy voice, he fires back, “It wasn’t me”.

It turns out some poor bloke sat at the bar was sitting patiently waiting on his dinner the staff had wrongly delivered that the four scavengers had all but demolished each of them thinking someone else at the table fancied a Sunday dinner on a Saturday night.

sunday roast on a saturday night

The four grubbers thought this was hilarious and all just shrugged their shoulders laughing having told the service staff to take it away… until Stickboy’s bin arrived with a Roast Pork Loin at 295 baht on it.

He wasn’t laughing any more.

Had it not been for the fact his mates own the pub he’d likely have upset the waitresses with a few choice words having been billed for something he didn’t order with zero conversation between staff and customer over what was a genuine mistake on the part of everyone involved.

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